Every business owner has a big vision for their company and wants to make it happen. The problem is, most owners aren’t sure how to move forward and grow revenue, leaving them confused and frustrated. That was certainly the case with a professional services firm I’ve been working with for about a year now. 

In our initial planning, we developed a BHAG (big, hairy, audacious goal) of $10 million in revenue or $27,000/day. This is incredibly challenging, especially for a firm that gets paid for their time. First, you have to determine how many hours in a day you’re going to work, how many of those hours are tracked, how many are billable, then how many are collected.   

Once they set their goal, we looked at the financial health of the company and put together a specific plan of things we could do to accelerate revenue growth.

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