Business owners and Advisors frequently discuss company values in terms of multiples. But multiples of what? Earnings, Profit, Cash Flow and Multiples mean different things to different people. What type of buyer you attract, the way they measure cash flow and how they value your business depends on multiple factors. This 5 minute video describes multiples paid for businesses by different buyers including entrepreneurial buyers, industry buyers, professional investors, strategic buyers and those in the neutral zone.

The ExitMap Finish Line Series: What Buyers Pay for Businesses