Laura Gisborne has started nine companies and sold six of them, including The Art of Wine, the subject of this week’s episode. The Art of Wine is a tasting room with a subscription-based wine club division. With a little more than $1MM in annual revenue, The Art of Wine was still a relatively small business, but when the lease came up for renewal Gisborne reasoned it was the perfect time to look for a new owner.

Gisborne channeled her experience from six exits into the sale of The Art of Wine, and in this episode you’ll learn how to:

• Attract a steady flow of inbound offers for your business
• Pick your number (hint: it may be lower than you think)
• Ensure a competitor does not get their hands on your private information while marketing your business
• Use your location to attract a buyer
• Use the buyer’s ego to your advantage
• Build systems to you-proof your company

Listen to the episode here. 

Gisborne could sell her business in part because of the time she had invested in creating Standard Operating Procedures (SOPs), something you’ll work on in the Hub & Spoke module of The Value Builder System™. Start Module 1 right now for free.

Click to Tweet: Ep. 84 of Built To Sell Radio, Wisdom From The Sale Of Six Businesses.

Do You Know An Entrepreneur With A Story To Tell?

We’re constantly on the prowl for interesting stories from owners who have sold their businesses. We look for owners who have sold a business that was generating $1 million or more in revenue, who are willing to share their story candidly with our community. Forbes ranked Built to Sell Radio one of their top 10 podcasts for entrepreneurs and we have more than 100,000 downloads, so your story will get shared with a great community of like-minded owners. Nominate yourself or someone you know today.

To hear the entire episode on iTunes, click here and don’t forget to subscribe! You can also find us on Stitcher , Soundcloud, or anywhere podcasts are found!

At Built to Sell we’re all about shifting the balance of power from the buyer to the seller. If you support our mission, please write a review on iTunes—and if you have any comments or questions you can find us on Twitter and Facebook. Tune in every Wednesday for another episode of #BuiltToSell Radio with John Warrillow. 

About Laura Gisborne

Laura Gisborne is a highly successful business expert with over 20 years’ experience. From structuring and selling small boutique businesses to owning a multi-million dollar wine and real estate empire, Gisborne has owned nine businesses, her first when she was only 23 years old. Gisborne is an internationally recognized speaker and serves as a business consultant for business leaders and entrepreneurs in a wide range of industries. The innovative business model of her company, Legacy Leaders Global, exemplifies that companies can be both profitable and purposeful. Through her initiatives, thousands of women and children are receiving regular contributions in multiple countries across five continents. She has served as a Guardian Ad Litem for foster children through CASA, Parent Education Coordinator for Family Outreach, and a board member for Habitat for Humanity and the Sedona School District. She is currently a board member of the New Peaks Foundation and serves as an advisor to the Pachamama Alliance. Gisborne is the author of “Stop the Spinning—Move from Surviving to Thriving” and “Limitless Women” and has been featured as a guest expert on both CBS and ABC, as well as on the national hit show “The List.” Learn more about her work at www.Lauragisborne.com.

Why Owners Don't Hire Exit Planners (And What To Do About It) [Free Webinar]

The secret to getting owners to engage your exit planning expertise is to understand what makes them tick. During this webinar you’ll learn: 

- The three psychographic profiles that make up the business owner segment 
- A simple trick for identifying your prospect’s deepest personal motivations 
- The biggest mistake most exit planners make when targeting owners 
- Who owners are most likely to turn to for input before they hire an exit planner 
- Where to reach owners in each psychographic segment 
- How to differentiate yourself as an exit planner 

John Warrillow will be your host for this webinar. John is the founder of The Value Builder System™ and also the bestselling author of Built to Sell and The Automatic Customer. Before Value Builder, he ran a research company where we surveyed more than 10,000 business owners per year and showed many of the world’s most important companies -- from Google to Apple to American Express -- how entrepreneurs think and buy. He's noodled on how to sell to business owners for the better part of 20 years and will be sharing his thoughts with you during this one-hour session.

Register for this free webinar here.