2 MIN READ
NOW IS THE TIME TO
DEVELOP YOUR 2021
MARKETING PLAN
By: Incite Creative on Dec 8, 2020 3:29:05 PM
MARKETING STRATEGY MARKETING PLAN
Don't wait for a New Year's resolution. Get your business on the right track now!
Those who jump headfirst into promotions and posts without a strategic marketing plan may wind up with something that looks good, but won’t perform well.
Why? Because it lacks a distinct, authentic, and sustainable brand “voice” to cut through the clutter of competitors and distractions. In other words, it misses the mark.
At Incite Creative, we encourage our clients to invest some time upfront to make sure marketing messages and creative solutions stem from a strategic foundation. Now, more than ever, it's critical to know who your audience is, what they really want and need from you, and how you'll deliver on that brand promise. This past year changed just about everything.
- What's changed in your industry?
- What's changed at your company?
- How will you communicate that change and turn it into a positive?
A marketing action plan is a roadmap to success.
Just like personal advisors recommend you have a financial plan and an estate plan, business advisors strongly recommend that you have a growth plan. And you need marketing (not just "advertising") to grow and sustain for the long haul.
