By Gabriel G. Lengua, CPA, Partner

Direct-to-consumer (DTC) brands have flourished in recent years. Many companies, including both well established and insurgent brands, are choosing to bypass intermediary channels and take their product directly to the customer. It’s not hard to understand why. Yes, there is a profit motive but by bypassing retailers, DTC brands are better able to foster long-term relationships directly with their customer. They gain control over the transaction, user experience and customer information, which are critical in generating repeat purchases and customer loyalty.

Customers are constantly seeking simplicity, efficiency and personalization in nearly every aspect of their lives. DTC companies satisfy all of these things. By virtue of the digital platforms they use, DTC companies are able to collect valuable customer data and further personalize the experience. They also use the DTC model to relate to the customer with authenticity and transparency and this helps them build trust.

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