SOME OF OF YOU MIGHT BE WONDERING HOW THE TOPIC OF ONLINE CALENDARS FITS INTO A "MARKETING TIP".

Well, it most certainly does and I'll get to that in a minute, but truth be told, this blog was inspired by a recent conversation I had with a client.

You see, as an outsourced CMO, like any consultant or contractor, I don't work for just one client. I have SEVERAL clients, not to mention several different team members, both internal and external, as well as new business meetings, networking events, and of course the occasional personal appointment (doctor, dentist, etc.) Whew! I'm a little exhausted just writing it all out! So as you can imagine, I'm a busy gal, as I'm sure you are as well.

Avoid the dreaded email thread.

With all of the aforementioned appointments on any given day, week and month, it's a real juggling act to keep them all straight. So for starters, if you're not using an online calendar that syncs with your mobile phone, start there. We're a Google firm. We use Gmail, Google Docs, Sheets, Slides and Google Calendar. When your technology all talks to each other and it all syncs with your teammates, it dramatically improves visibility, communication and increases efficiency.

Next, imagine the amount of time you'll save when you can see everyones calendar (even if just available time slots versus the details) when trying to schedule a group meeting. Gone are the days when you have to send 10 emails and spend two days with "reply all" threads to try to find a window of opportunity to chat for 30 minutes. Wouldn't you love to get time back in your day? An online calendar is a great place to start. Click here to continue reading.....