Many factors contribute to being successful in business. Having a sound strategy, having a marketable product or service, and having efficient processes are all important. And in our first two parts of this series on the 5 Pillars to Business Success, we demonstrated how Its People Who Drive Business Success -- because it falls to the people within the organization to actually execute on the strategies, plans, and processes to make a business successful – and how Communications Can Fuel Business Success because communicating well with our team translates into engagement, and engagement translates into improved productivity.

Our discussion today centers on the customer. The customer is the essential ingredient in business. Without the customer, you have no one to sell your product or service to. Without understanding the customer, you have no way of knowing what product or service you should deliver.  Continue reading.....