We read 'em, so you don't have to!

A wise woman once told me, "To properly measure progress in marketing, you can only change one thing at a time." Last month's review of Essentialism led to by far the highest open-and-comment rate we've ever seen for what was the 47th book reviewed in this space. Something really worked, so what better time to change things up, right?

This month we turn our focus to Priceless by William Poundstone, a book entirely about what the author deems "the myth of fair value." Fairness and value - conversations about which one is as likely to have with their kids as they are their clients - naturally are subjective matters. Poundstone does a marvelous job of presenting dozens of studies and experiments that are as fun as they are fascinating, all of which challenge the reader's view of right and wrong when it comes to money. If you are a frequent shopper, negotiate often, and/or set pricing for your firm, you may want to read the full review here. 

I have been truly humbled by the support given to the Book Report over these past four years. Curious to know if this month's subject causes you the faithful subscriber to continue on to my blog to read on and perhaps comment.

Many thanks and good reading!

Chris

Originally posted by Chris Bond on February 25, 2015 at 1:31pm