It’s time to say goodbye to 2020!  It’s a new day and a new year. If COVID taught you anything, it’s that when a business is in crisis mode, it often goes undetected for a while. Through no fault of their own, many business owners either lost control or felt out of control when money flows started going the wrong way.

In a recession, it’s very easy to have a business that spends more money than it brings in. It was a confusing, frustrating, and overwhelming time for many business owners.

The immediate pain for those business owners was:

1. A lack of cash caused by a decline in revenue and
2. A lack of decline in expenses to correspond with the revenue decline

It broke my heart to see this play out in many businesses and the emotional pain it created. If cash is king, then profitability is queen and the decline in revenue with no decline in expenses created losses that had to be funded. 

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