Date: September 25, 2020

Time: Noon

Platform: Zoom

Free Ticket: Pam Didner

Questions: Chatbox

Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. 
Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.

Using case studies and examples from some of the world's largest companies including Google, Cisco, and Salesforce, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Author

Being on the corporate side for a long time, she understands how MNCs (Multinational Companies, Global Enterprises, and B2B companies) work, especially managing the intricacies and delicate relationships among business units (product teams), headquarters (corporate) and geographies (regions and countries).
With a wide array of experience from operations, manufacturing, to marketing, she has the ability to synthesize clients' challenges, bring clarity to the issues and craft actionable recommendations with templates, processes, and workflows.

Her experience also taught her to think strategically and then translate the big picture into actionable plans and tactics which have been a great help to a diverse clientele.