Among the infinite number of acronyms in the marketing world, “CRM” or Customer Relationship Management software solutions is one you should definitely get to know.

As much as we'd all like our brains to be able to retain information about all the people we meet, all the interactions we have with them — be them in person or online — it's just not feasible. Combine that with the fact that we all work with people, be them as employees on our team or subcontractors, and they all have interactions with our clients, prospects and are integral to the completion of projects as well. That's a lot of information to retain!  Continue reading....