Sales Renewal is pleased to be presenting the following free seminars through November:
- Cutting Through the Marketing Clutter: The Marketing Essentials Every Business Needs to Grow Their Sales
- What Most Manufacturers Get Wrong About Marketing
- The Power of Integrated Marketing: Getting the Best Return from Your Marketing Investment
- Exit Planning: Growing Revenue Before Selling Your Business Is An Absolute Imperative
Details and registration links are below:
Cutting Through the Marketing Clutter
The Marketing Essentials Every Business Needs to Grow Their Sales
No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
This free seminar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).
9/22 8:00-10:00, sponsored by the Mass. Manufacturing Extension Partnership. Register.
9/28 7:30-9:15, sponsored by Middlesex Savings Bank. Register.
11/9 8:00-10:00, sponsored by the Cambridge Mass Chamber of Commerce. Register.
What Most Manufacturers Get Wrong About Marketing
Why Integrated Marketing is Better & More Cost Effective than Single Tactic Marketing
Over the last decade Marketing has been dramatically changed by the Web, Social Media, Smartphones, Apps, the Internet of Things, Big Data and more. Because most marketing problems today are multi-disciplinary, gone are the days where hiring an English major or a single tactic Agency (such as an ad agency, website developer, PR agency, SEO firm, tradeshow consultant, ...) is sufficient.
Unfortunately, many manufacturers have not adapted well to these changes so are generating far fewer leads and sales with their marketing dollars than they should be.
This seminar explains the power and cost effectiveness of a well-planned, integrated marketing program that is continuously improved. Participants will learn how to implement an integrated marketing program and the three critical steps it requires.
While this is a stand-alone seminar, participants will benefit from attending the 10/20/16 seminar "The Power of Integrated Marketing: Getting the Most from Your Marketing Assets" as it will expand upon the real-world examples of integrated marketing presented om 10/6/16.
10/6 8:00-10:00, sponsored by the Mass. Manufacturing Extension Partnership. Register
The Power of Integrated Marketing: Getting the Best Return from Your Marketing Investment
A Multi-Channel Approach to Leveraging Your Marketing Assets for a Better Marketing ROI
In today’s complicated marketing environment, businesses must rely on many different marketing strategies and tactics to generate sales and qualified leads. Two keys to marketing success: finding the best components for your business (social media, content marketing, SEO, advertising, PR, email marketing, in-person marketing, etc.) and then maximizing your investment with an integrated, multi-channel approach.
This seminar reviews the power behind comprehensive, integrated marketing, and then demonstrates this approach using a real-world example of our "create once, use multiple times" program. Participants will learn how to make an actionable plan for implementing an integrated marketing program.
While this is a stand-alone seminar, participants will benefit from also attending the 10/6/16 seminar "What Most Manufacturers Get Wrong about Marketing" as it presents a conceptual framework for the integrated marketing examples presented on 10/20/16
10/20 8:00-10:00, sponsored by the Mass. Manufacturing Extension Partnership. Register
Exit Planning: Growing Revenue Before Selling Your Business Is An Absolute Imperative
Odds of Meeting Your Revenue Goal, Integrated Marketing a Great Investment, and a 2-5 Year Marketing Checklist
Most business owners have a sales price in mind when they contemplate selling their business. Because businesses are typically valued at a multiple of revenue (or revenue derivatives such as EBITDA) this sale price goal directly corresponds to an annual revenue goal.
This seminar is for you: if you aren't sure if your business will meet your revenue goal; what can be done to bridge the gap and are wondering if such an investment will pay off.
The seminar will present:
- · a framework to determine if your current marketing investment is likely to meet or exceed your revenue goal.
- · the business case that investing in integrated marketing to grow revenue before selling your business can deliver a fantastic ROI
- · a checklist of revenue enhancing marketing to-do's for those considering selling their business in 2-5 years
11/10 8:00-10:00, sponsored by the Mass. Manufacturing Extension Partnership. Register
