XPX Atlanta: Members Only Workshop (VIRTUAL) - Price the Outcome, Sell the Value: A Tactical Guide to Pricing Strategy and Winning the Sales Conversation

Price the Outcome, Sell the Value: A Tactical Guide to Pricing Strategy and Winning the Sales Conversation

If you attended our recent panel on preparing your business for sale, you asked for more. This is it.

Join Mary Dombrowski and John Ray for a tactical workshop that goes beyond the theory of outcome-based pricing and into the room where it has to work. John helps professional services businesses differentiate themselves, communicate their unique value and implement precise pricing strategies that drive transformative growth. Mary works with founders on articulating that value in sales conversations and building it into company culture. Together, they'll give you the tools to do both.

Here's what's at stake: businesses that can't clearly price and defend the outcomes they deliver leave money on the table every day leading up to a sale. Higher fees, stronger client retention and a practice that doesn't depend on the founder to explain its own value: these are the things that move the needle on valuation.

Our Speakers:

Mary Dombrowski
Strategic Inflection Advisory

Mary Dombrowski is the founder of Strategic Inflection Advisory, where she partners with business owners to build scalable, salable companies well before they're considering exit. As a strategic advisor, Mary specializes in creating business development and sales structures that generate transferable value. Her work transforms founder-dependent businesses into assets that can operate—and sell—without the owner. With 20+ years in revenue leadership, Mary helps clients achieve sustainable growth and build businesses positioned for successful exit.

John Ray
John Ray & Co

Ray helps professional service business owners increase enterprise value years before exit through pricing strategy. Pricing is often the most direct lever for raising margins without adding headcount, and stronger margins translate into a stronger valuation. He advises consultants, attorneys, coaches, and fractional executives on value-based pricing, proposals, and business development. John brings 13 years as an independent business owner advising expert practitioners, plus earlier finance and M&A experience, including J.P. Morgan. He is the author of The Generosity Mindset and host of two podcasts, The Price and Value Journey and North Fulton Business Radio.

Registration Fees:

FREE for XPX Atlanta members.