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MEMBER PROFILE

 

Benjie Hughes

Hopeless Marketing

 

Member profile details

Membership level
Greater Boston Individual
First name
Benjie
Last name
Hughes
Title
founder & creative strategist
Company
Hopeless Marketing
XPX Chapter Email Lists
  • Greater Boston News & Events
 

CONTACT INFORMATION

City
Salem
State
Massachusetts
 

PROFILE INFORMATION

Call me when
A company’s doing great work but is struggling to grow. That’s a marketing clarity issue. We re-message, rebrand and relaunch so they get better conversions – and better valuation.
Why I/we support XPX
In my experience, the healthiest businesses are the ones that move beyond the founder and become important to others. Exit planning is part of this journey.
Profession
  • Consultant
  • Fractional Manager
Functional Expertise
  • Business development
  • Business growth
  • Business management
  • Change Management
  • Communications
  • Employee engagement/ retention
  • Entrepreneurship
  • Marketing
  • Sales
  • Social media
Client Industry(ies)
  • Business Services
  • Computer/Electronics
  • Education
  • Financial Services
  • Health/Pharma/Biotech
  • Manufacturing
  • Non-profit
  • Software/Internet
  • Transportation/Storage
Professional Certification(s)
I’ve spent 20 years as a brand strategy leader at marketing agencies. I founded an events business and scaled it to 250 events/year. My background and degree in journalism also inform my process.
Transition Planning Certification or Methodology
We run a session with the leadership team, deliver a brief and video to document their new positioning and tactics, and then implement across website and all sales tools in a single creative sprint.
In Business Since
2024
Business Focus
We refresh brands to improve sales results.
Client Results
You get more results without more marketing.
Advisor Resource Relationships
  • EOS
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